[Remote] Sr. Product Manager - Growth
Note: The job is a remote job and is open to candidates in USA. iHerb is on a mission to make health and wellness accessible to all, and they are seeking a Senior Product Manager – Growth to drive growth initiatives across their B2C ecommerce experience. This role involves owning the strategy and execution of growth initiatives, optimizing the customer journey, and collaborating with cross-functional teams to enhance acquisition, engagement, and retention metrics.
Responsibilities
- Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics
- Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels
- Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews
- Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics
- Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences
- Partner with Data and Analytics to define and track North Star metrics and leading indicators
- Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping
- Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders
- Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology
Skills
- Proven track record of driving 'move the needle' results in a B2C e-commerce or marketplace environment
- Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making
- Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar
- Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging
- Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders
- Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams
- Solid understanding of APIs, event-driven architectures, data flows, and system integrations
- Customer-first and outcomes-driven mindset
- Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value
- Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing
- Experience working in an Agile/Scrum development process
- Direct experience optimizing international e-commerce funnels
- Background in SEO-driven product growth or referral program management
- Experience supporting international or multi-brand e-commerce platforms
Benefits
- Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan.
- Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies.
- Employees will enjoy paid holidays throughout the calendar year.
- Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
Company Overview
Company H1B Sponsorship