[Remote] Social Media and Digital Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. Bamboo Works is a company seeking a versatile and results-oriented Social Media & Digital Marketing Specialist to support a leading Finance and Automotive Brokerage. The role involves maintaining the brand’s social presence, executing Meta campaigns, and supporting broader marketing efforts such as email marketing and landing page creation.
Responsibilities
- Schedule and post organic content, managing a consistent content calendar for Facebook and Instagram
- Set up, monitor, and optimize Meta campaigns. You will be responsible for the technical setup and ongoing performance tracking within Ads Manager
- Implement A/B testing on ad creatives, copy, and audiences to measure performance and improve results
- Assist in creating engaging captions, hashtags, and visuals using Canva (utilizing existing templates)
- Utilize basic video editing skills to create simple, engaging multimedia content (Reels, Stories, or GIFs) for social feeds and ads
- Set up email marketing campaigns and design high-converting landing pages
- Draft compelling copy for social posts, emails, and various marketing materials tailored to the finance and automotive sectors
Skills
- 3+ years of experience in managing social media, and creating Meta advertising campaigns from within Ads Manager
- Direct experience with A/B testing and campaign optimization, you know how to interpret data to make creative decisions
- Proficiency in Canva (or equivalent) and basic video editing/multimedia skills for social-first content
- Experience with email platforms (Brevo, Klaviyo) and landing page tools (GoHighLevel, Leadpages, or similar)
- Strong understanding of paid campaign metrics (CTR, Engagement, Impressions, Conversion Rate)
- Exceptional English communication skills, both written and spoken
- Previous experience in Finance or Automotive marketing
- Basic understanding of SEO principles and familiarity with CRM integrations
Company Overview