[Remote] Senior Paid Search Marketing Manager, NAM
Note: The job is a remote job and is open to candidates in USA. Deel is a leading payroll and HR platform dedicated to unlocking global opportunities for businesses and individuals. They are looking for a Senior Paid Search Marketing Manager to oversee paid advertising strategies across the Americas, focusing on optimizing SEM campaigns to drive high-value conversions and improve overall campaign performance.
Responsibilities
- A hands-on role focused on all SEM campaigns for NAM and LATAM via Paid Search channels (Google AdWords, Bing, YouTube, etc.), focusing on awareness, consideration, optimization, and acquisition goals
- Collaborate with the Director of Performance Marketing and Regional Ads Managers to optimize Paid Search performance
- Monitor daily search performance, identify trends, and implement optimizations to achieve growth KPIs
- Continuously test and refine campaign structures, bidding strategies, and keywords for scaling and expansion
- Work with copywriting teams to create and test ad copy and landing pages for better quality scores and CTRs
- Collaborate with PMMs to ensure all product offerings are covered by relevant keywords
- Coordinate with cross-functional teams (growth, product, data, creative) to ensure successful campaign execution
- Share insights on the latest search trends to enhance team performance
- Manage relationships with search vendors like Google and Bing
Skills
- 5+ years of experience managing SEM accounts for a B2B brand, preferably in-house
- Expert in Google Ads, Google Analytics, Google Tag Manager, and GA Editor
- Data-driven, with experience setting up dashboards and using analytics tools to track performance
- Proven track record in lead generation for Paid Search, consistently meeting CPL, SQO and ROAS KPIs
- Strong relationship-building skills with internal and external teams to improve processes and workflows
- Self-motivated and adaptable in a fast-paced environment
- Experience managing Paid Search in-house for HR or Fintech B2B brands is a plus
- Experience with country-specific targeting and campaigns in multiple languages and regions
- Experience with paid media experiments and measurement tools
- Experience implementing AI-powered workflows, tools and automation
- Fluency in Spanish or Portuguese will be considered an advantage but is not required
Benefits
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
Company Overview
Company H1B Sponsorship