[Remote] Product Owner-Marketing
Note: The job is a remote job and is open to candidates in USA. AAPC is seeking a Product Owner for their Marketing group to enhance their marketing website and martech ecosystem. The role involves translating product strategy into actionable backlog items, ensuring high-quality implementation, and collaborating with various stakeholders to drive measurable outcomes.
Responsibilities
- Run the day to day - lead agile rituals for marketing engineering workstreams (planning, backlog refinement, reviews/retros) across a global team
- Own, groom, and prioritize backlog for Marketing Engineering initiatives aligned to the Marketing PM’s roadmap
- Write detailed user stories, tasks, and acceptance criteria that accurately reflect business goals and user needs
- Partner with developers, stakeholders, UX/UI designers, Product, and content strategists to deliver initiatives end-to-end
- Remove blockers and coordinate dependencies across teams
- Support feature and content delivery for aapc.com, including templates, landing pages, navigation updates, conversion improvements, and technical SEO needs
- Partner closely with engineering teams to define, prioritize, and translate complex technical requirements into actionable user stories
- Partner with designers to clarify requirements and ensure UX/brand consistency
- Validate release quality through acceptance testing, UAT coordination, and post-launch checks
- Track and resolve defects, gaps in requirements, and edge cases quickly
- Act as the primary day-to-day liaison between Marketing Engineering and stakeholders in Marketing, the larger Product organization, Content, Design, and Engineering groups
- Clarify priorities, align dependencies, and communicate timelines, risks, and tradeoffs with PM and stakeholders
- Keep relevant teams informed of upcoming releases and progress
- Help maintain strong agile/product hygiene (clear definitions of done/ready, healthy backlog, visible progress)
- Identify recurring bottlenecks and propose improvements to team workflows
- Contribute to documentation for new features, processes, and martech/tooling updates
- Coordinate website releases and go-to-market readiness with Marketing, Sales, and Customer Success
Skills
- 5+ years experience as a Product Owner, Digital Project Manager, or similar delivery-focused role and comfort with technical product ownership
- Demonstrated experience working within the software development lifecycle delivering digital experiences and running teams within agile framework
- Savy with common delivery tools, including Jira/Confluence, Figma
- Strong ability to translate goals into structured requirements, user stories, and acceptance criteria
- Excellent communication and stakeholder coordination skills
- Strong attention to detail and commitment to high-quality delivery
- Bonus points for experience running marketing sites, growth funnels and e-commerce chops, supporting CMS-driven marketing websites and/or martech ecosystems
Benefits
- Competitive compensation commensurate with experience
- Comprehensive benefits package including medical, dental and vision insurance
- Health Savings Account
- Generous PTO and Holiday Pay
- 401(k) retirement plan
Company Overview