[Remote] Marketing Lead

Note: The job is a remote job and is open to candidates in USA. Amply is a company that helps B2B tech brands enhance their online presence through strategic marketing and web development. They are seeking a Marketing Lead to take ownership of their marketing strategy, focusing on driving lead generation and refining messaging across various channels.

Responsibilities

• Driving lead volume and quality through current channels (organic, paid, email, partnerships, content, referral—whatever's already producing). Auditing what's working and what isn't, and rebuilding the parts that aren't
• Designing and running new channel tests. Every test should have a written hypothesis, defined success metrics, a clear timeline, and a documented post-mortem—win or lose
• Testing and refining messaging as our positioning evolves. Our services and direction will shift—new offerings, repositioned existing ones, and entirely new brands. You'll own running structured messaging tests (landing pages, ad copy, outbound angles, value props) to figure out what actually resonates with each audience, and feed those learnings back into how we talk about the business
• Building and maintaining the tracking stack so we trust the numbers. Attribution, dashboards, weekly reporting, funnel diagnostics etc
• Owning the marketing calendar, budget, and vendor relationships
• Standing up marketing for new ventures as they launch—translating playbooks that work at Amply into the next brand without copy-pasting blindly

Skills

• Agency marketing experience is required—either having worked at an agency, marketed an agency, or run marketing for service businesses
• A track record of moving lead numbers in a measurable way
• You are not satisfied with maintaining
• Comfort across multiple channels
• Deep comfort with analytics, attribution, and the unglamorous side of marketing ops
• Extremely detail-oriented
• A planner and a finisher
• Comfortable wearing multiple hats and switching contexts as we launch new brands
• The position is fully remote, so as long as you're doing what you need to do drive marketing forward you can work from anywhere
• Experience marketing more than one brand or business at a time
• Familiarity with the tools we use (or strong opinions about what we should be using)
• Prior in-house experience after agency work—you've seen both sides

Benefits

• Remote work - The position is fully remote, so as long as you’re doing what you need to do drive marketing forward you can work from anywhere.

Company Overview