[Remote] Insights Lead Analyst

Note: The job is a remote job and is open to candidates in USA. Tinuiti is the largest independent full-funnel marketing agency in the U.S., and they are seeking a Client Insights Lead Analyst to create and lead the analytics strategy for client accounts. This role involves data analysis, reporting, collaboration with cross-functional teams, and effective client communication to deliver actionable insights.

Responsibilities

• Create and lead the analytics strategy for an account
• Lead the development of annual learning agendas, testing and analysis roadmaps, and support thought leadership as required
• Anticipate and recommend methods to measure media and tie results back to outcomes
• Propose tests and analysis on an ongoing basis
• Lead the overall building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.)
• Stay abreast of technological and industry developments and provide appropriate suggestions to clients
• Complete appropriate quality control procedures for analysis, reporting and data visualization for accuracy
• Lead relationships with cross-functional teams for daily execution of analytics projects & initiatives
• Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical difficulty
• Leverage story-telling skills to deliver insights that are clear, concise and useful
• Understand client key words and indicators to identify cross-sell opportunities and escalate opportunities appropriately
• Listen for signs of client health, happiness or dissatisfaction

Skills

• 5-7 years of experience in marketing analytics roles with a proven track record of working with clients, understanding their business, and executing quantitative methods to support
• Demonstrated success analyzing data and using analytics tools to drive marketing decision making
• Excellent communication and interpersonal skills, with the ability to build productive relationships with clients and internal partners
• In-depth experience with statistical analysis, predictive modeling, LTV calculations, and other quantitative methods
• Experience using tools such as R, Python, and SQL, and the ability to problem solve independently with these tools
• Advanced skills in business intelligence platforms (e.g., Tableau, Power BI, Metric) and data architecture (e.g., Snowflake, Redshift)
• Advanced computer skills including Microsoft Excel & PowerPoint
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives

Benefits

• Unlimited PTO
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100% with immediate vesting
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Company Overview

Company H1B Sponsorship