Paid Search Specialist

Job Description

Savage X Fenty is looking for a Paid Search Specialist Savage X Fenty is looking for a Paid Search Specialist to join our growth marketing team, to support the Media team. You will play a crucial role in managing and optimizing paid search campaigns across Google Ads and Microsoft Advertising (Bing Ads) to drive traffic, customer acquisition, and revenue growth. You will be responsible for executing data-driven strategies, optimizing ad spend, and continuously testing new approaches to maximize ROI. This opportunity is perfect for an analytical and detail-oriented team player who thrives on applying paid search best practices, managing performance marketing strategies, and enhancing brand visibility through paid search. This role reports to the Senior Paid Media Manager. Responsibilities: Plan, execute, and optimize Google Ads and Bing Ads campaigns to drive qualified traffic and conversions. Conduct keyword research, audience targeting, and competitive analysis to refine SEM strategies. Manage and optimize Search, Shopping, YouTube and Performance Max campaigns, ensuring alignment with business objectives. Leverage smart bidding strategies and automation tools to drive efficiency and scale. Implement A/B testing to optimize ad copy, bidding strategies, audience targeting, and landing page experiences. Analyze and report on campaign performance metrics (CTR, CPC, ROAS, CAC, etc.), identifying opportunities for continuous improvement. Collaborate with creative, marketing, and analytics teams to develop compelling ad copy and landing page experiences. Implement A/B testing to optimize ad creatives, bidding strategies, and targeting approaches. Stay up to date with SEM trends, algorithm updates, and industry best practices to maintain a competitive edge. Monitor and manage the SEM budget, ensuring efficient allocation and maximum return on investment. Leverage first-party data and audience segmentation to personalize ad messaging and improve conversion rates. Partner with cross-functional teams to support brand storytelling through paid search strategies. Support ad hoc initiatives and optimizations across smaller paid channels as needed to help meet overall performance goals. Occasionally work flexible hours, including weekends, to support real-time optimizations. Qualifications: 4+ years of experience in Paid Search (SEM/PPC), preferably within the e-commerce or fashion industry. Bachelor's degree in Marketing, Business, Digital Advertising, or a related field. Strong expertise in Google Ads, Microsoft Advertising (Bing Ads), Google Analytics, and Google Tag Manager. Experience with Smart Bidding, Performance Max, Shopping Ads, and Audience Targeting strategies. Proficiency in Google Ads Editor, SA360, or similar SEM management tools. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations. Experience with A/B testing, conversion rate optimization, and attribution modeling. Strong written and verbal communication skills, with the ability to present insights and strategies effectively. Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously. Self-motivated with a growth mindset and passion for performance marketing and innovation. Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation. Where we are: This role will be based in our El Segundo Headquarters At Savage X Fenty, we believe work and life should fit together! We continue to build a culture of flexibility to empower you to do your best and put yourself first. Our Total Rewards Program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Savage X Fenty include: Hybrid Work Schedule* Unlimited Paid Time Off* Summer Fridays Healthcare Plans Calm App Subscription Employee Discounts 401K Plan Annual Discretionary Bonus Plan Equity Incentive Plan And More *Varied for retail and fulfillment roles The annual base salary range for this position is from $70,000 to $78,000. Offers to candidates are expected to fall within this range and will depend on the scope and complexity of the role, work experience, subject matter expertise, work location and other relevant factors. #LI-GR1 Security Alert: Protect yourself from scams At Savage X Inc., we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Savage X inc. emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means. Savage X Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Savage X Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Savage X Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. We encourage you to apply regardless of meeting all qualifications and/or requirements. Savage X Fenty celebrates fearlessness, confidence and inclusivity. In partnership with a team assembled from the industry’s elite, the label has disrupted and redefined the marketplace with its accessible price point and extensive assortment of lingerie. Rihanna approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want to make people look good and feel good.” –Rihanna Fast Company Most Innovative Style Company 2020 Emmy Nominated, Savage X Fenty Show Vol. 1 2020 Emmy Nominated, Savage X Fenty Show Vol. 2 2021 Time100 Most Influential Company 2021 Winner of 3 Webby Awards for #SavageNotSorry campaign 2021