Associate Manager, Growth Marketing, WSJ
About the position
About the Role
We are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies — from awareness to conversion — ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ. You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday).
Responsibilities
- Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email).
- Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV.
- Prepare performance reports and share actionable insights with senior leadership to guide forecasting and strategic decisions.
- Manage relationships with internal stakeholders (eg. Subscription Strategy, Marketing Ops, Product, Audience) including pricing strategy, campaign setup and ongoing optimization.
- Conduct A/B and multivariate testing across landing pages and audience segments.
Requirements
- 5+ years of experience in performance or acquisition marketing, ideally within a subscription or DTC business model.
- Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred.
- Experience with web analytics and data visualization tools (GA4, Adobe, Looker, Tableau, etc.).
- Proven ability to analyze data, identify insights, and make strategic decisions.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication abilities.
Nice-to-haves
- Experience with subscription or membership-based products is highly desirable.
Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program